Hi, I'm Jess. I'm a product designer who makes complex, technical products feel approachable.

I've spent the past few years at Twilio and Segment, designing tools for developers and data teams. Before that, I designed targeting and segmentation tools for marketers at Attentive.

Selected work

Repairing trust in Twilio Studio's canvas

Combining quick fixes with research-backed usability improvements to help users navigate complex flows.

Twilio · 2026

Rebuilding Segment Journeys from the ground up

Leading the design of Segment Journeys' two-year rebuild to unlock real-time personalization at scale.

Twilio Segment · 2023–2025

The redesigned Attentive segment builder, with reorganized top-level condition categories.

Shaping Attentive's segment builder to match how marketers think

Improving self-serve segmentation by reorganizing condition categories and exposing each condition's data source.

Attentive · 2021