About

I've spent the past five years designing for data teams and developers at Segment and Twilio, building deep knowledge of workflow builders and orchestration systems. Working on Segment's event-driven Journeys rebuild and Twilio Studio has allowed me to gain an understanding of functions, JSON payloads, and the event data mapping technical users rely on for personalization. Before that, I designed targeting and segmentation tools for marketers at Attentive.

I love working through complicated problems to make powerful tools feel approachable. Recently, I've been interested in how AI workflows are changing the way people interact with products and expanding the scope of what product design traditionally looks like.

I live in Los Angeles with my two rabbits, Acorn and Misk'i. Outside of work you can find me journaling, riding my bike along the beach, or getting out for the occasional hike.

Jess Watson